Gino Bensi is designer and creator of XCONCEPT. He comes from Tuscany and he draws his inspiration from the many travels around the world. Bali island especially inspired the development of a strong creative impulse and influences with its culture and roots the brand life-breath. In Bali for the first time is conceived “the x concept” – concept of life and style that will be the basis of every collection. Brand DNA is based on recurring symbols such as the journey beyond the borders, freedom without constraints, a peculiar originality.